Branding & Visual Direction

Hagar Erez, Founder & Creative director

I established Ark Visual in 2016 at the peak of my career in distinguished firms, such as Baruch Naeh Strategic Design, Michal Suday Design Group and Koniak Design Studio. Ark Visual is a Tel-Aviv-based studio working in the fields of fashion, hospitality, food and beverage industry, lifestyle and beauty. I graduated from the Jerusalem Department of Visual Communication at Bezalel Academy of Art and Design and specialised in calligraphy and typeface design at ELISAVA Barcelona. My studio's work explores and stretches the boundaries of visual language, offering a 360° brand identity, visual language and website design. Our previous clients include Otello Gelato, The Streetvibe, Sztain Lewen, Amkiri Visual Fragrance, Neta Winery, PSC Group, Sivan Askayo, Jiro Sushi by Japanika and more.

Specialised teams

At Ark Studio we work in specialised tailor-made teams to meet each of our clients’ unique needs. We cooperate with well known professionals from various disciplines, such as photographers, content writers, brand strategists, programmers, UX designers and craftspeople.

In the future

I envision more collaborations with leading creative minds from multidisciplinary fields, such as photographers, architects, content creators and tech people. I am very interested in the field of research in design and abstract thinking as a design tool.

SERVICES

DESIGN RESEARCH/ WORKSHOPS/ STRATEGY

Every design process begins with a research, workshop or strategy design work, depending on the brand's dimensions. First, we conduct a branding brief, tailor made to our client's needs. After defining the SWOT and the brand’s values, global and local competitors, vision and mission, we set the project goals together with our client. Then, since we love playing and exploring, we offer a creative workshop for the brand management and team. In accordance with the project needs, we collaborate with various strategists and conduct together a research to lead and focus us to the design stage.

Brand identity

At this stage and following the defined brand brief and project goals we create the brand’s visual language with its wide and diverse range of applications, both offline and online: Logotype, symbol, visual language creation, fonts and colours guidelines, stationery, packaging design, signage, brochures/books, social media language, UX/UI design, etc. We create these customised applications tailored to the project and the client’s particular needs, collaborating with illustrators, font designers and other craftspeople.

Website design | UX UI

The brand identity we develop must be coherent and well defined in all the brand’s communication channels. The online user experience is how brands introduce themselves in 2020 and communicate with their clients. At this stage we create wireframes and the website design for mobile, tablet and desktop users. We specialise in E-commerce and identity websites for different industries, such as hospitality, fashion, lifestyle, architecture, technology, retail and culinary. We collaborate with the best programmers to make sure the end product is accurate and outstanding.

Art Direction

The imagery of the brand is developed by defining the visual content as an essential part of the message the brand conveys. We live in a very saturated and demanding world in which we textually and visually communicate almost daily with our clients. The visuals we create for the brand have the ability to express the brand personality and set a unique tone of voice. In order to reach our goals we collaborate with photographers who reflect our point of view.

PACKAGING DESIGN

We love print! We specialise in packaging design to better portray the essence of the brand and we do that by highlighting the content appeal within the brand while evoking a sense of curiosity and identification amongst audiences. We offer unique solutions for custom made die-cuts and materiality in various fields, such as culinary, fashion brands, wineries etc.

SIGNAGE DESIGN

The need for a human experience won't disappear. Our inspiration derives from the architecture and the interior design planning, from which we draw our ideas. By creating a meaningful experience in the physical space we seek to represent the brand and its tone of voice. This happens in a dialogue with the project’s interior designer and/or architect. Functionality and simplicity guide us to find the best solution for the brand and the client, both within the allocated budget and the design specifications.

Hagar Erez | Founder & Creative Director

GASTÓN LISAK | INTERNATIONAL PROJECTS & STRATEGY, BARCELONA

Gal Brin | Graphic Designer

GILAD BAR | Graphic Designer

Specialised teams

At Ark Studio we work in specialised tailor-made teams to meet each of our clients’ unique needs. We cooperate with well known professionals from various disciplines, such as photographers, content writers, brand strategists, programmers, UX designers and craftspeople.

SERVICES

DESIGN RESEARCH/ WORKSHOPS/ STRATEGY

Every design process begins with a research, workshop or strategy design work, depending on the brand's dimensions. First, we conduct a branding brief, tailor made to our client's needs. After defining the SWOT and the brand’s values, global and local competitors, vision and mission, we set the project goals together with our client. Then, since we love playing and exploring, we offer a creative workshop for the brand management and team. In accordance with the project needs, we collaborate with various strategists and conduct together a research to lead and focus us to the design stage.

Brand identity

At this stage and following the defined brand brief and project goals we create the brand’s visual language with its wide and diverse range of applications, both offline and online: Logotype, symbol, visual language creation, fonts and colours guidelines, stationery, packaging design, signage, brochures/books, social media language, UX/UI design, etc. We create these customised applications tailored to the project and the client’s particular needs, collaborating with illustrators, font designers and other craftspeople.

Website design | UX UI

The brand identity we develop must be coherent and well defined in all the brand’s communication channels. The online user experience is how brands introduce themselves in 2020 and communicate with their clients. At this stage we create wireframes and the website design for mobile, tablet and desktop users. We specialise in E-commerce and identity websites for different industries, such as hospitality, fashion, lifestyle, architecture, technology, retail and culinary. We collaborate with the best programmers to make sure the end product is accurate and outstanding.

Art Direction

The imagery of the brand is developed by defining the visual content as an essential part of the message the brand conveys. We live in a very saturated and demanding world in which we textually and visually communicate almost daily with our clients. The visuals we create for the brand have the ability to express the brand personality and set a unique tone of voice. In order to reach our goals we collaborate with photographers who reflect our point of view.

PACKAGING DESIGN

We love print! We specialise in packaging design to better portray the essence of the brand and we do that by highlighting the content appeal within the brand while evoking a sense of curiosity and identification amongst audiences. We offer unique solutions for custom made die-cuts and materiality in various fields, such as culinary, fashion brands, wineries etc.

SIGNAGE DESIGN

The need for a human experience won't disappear. Our inspiration derives from the architecture and the interior design planning, from which we draw our ideas. By creating a meaningful experience in the physical space we seek to represent the brand and its tone of voice. This happens in a dialogue with the project’s interior designer and/or architect. Functionality and simplicity guide us to find the best solution for the brand and the client, both within the allocated budget and the design specifications.

Hagar Erez | Founder & Creative Director

Hagar Erez, Founder & Creative director

I established Ark Visual in 2016 at the peak of my career in distinguished firms, such as Baruch Naeh Strategic Design, Michal Suday Design Group and Koniak Design Studio. Ark Visual is a Tel-Aviv-based studio working in the fields of fashion, hospitality, food and beverage industry, lifestyle and beauty. I graduated from the Jerusalem Department of Visual Communication at Bezalel Academy of Art and Design and specialised in calligraphy and typeface design at ELISAVA Barcelona. My studio's work explores and stretches the boundaries of visual language, offering a 360° brand identity, visual language and website design. Our previous clients include Otello Gelato, The Streetvibe, Sztain Lewen, Amkiri Visual Fragrance, Neta Winery, PSC Group, Sivan Askayo, Jiro Sushi by Japanika and more.

GASTÓN LISAK | INTERNATIONAL PROJECTS & STRATEGY, BARCELONA

Gal Brin | Graphic Designer

GILAD BAR | Graphic Designer

In the future

I envision more collaborations with leading creative minds from multidisciplinary fields, such as photographers, architects, content creators and tech people. I am very interested in the field of research in design and abstract thinking as a design tool.
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