COCO’s founder, Keren Tal, challenged us to create a brand identity using only black, in order to achieve a radical contrast between the exterior and interior of her premium pralines. This unique challenge allowed us to create a sophisticated brand that reflects Keren’s attention to detail and passion for excellence. The use of black creates a sense of depth and luxury, resulting in a unique and striking brand experience that sets COCO apart from other chocolatiers. Keren’s clear vision and commitment to quality are evident in every aspect of the COCO brand, from the sleek packaging to the genuine and complete pralines inside.