Branding & Visual Direction


The design of Elmina Hotel was inspired by the architectural elements of its Ottoman-Era building, the remarkable history of Jaffa’s Old City and the hotel’s beautiful natural lighting. We developed the design corresponding to the interior and architectural schemes created by Studio Michael Azulay and Architect Ron Arad.

The Colours

“Each time I visited the hotel during my research process, I came back inspired by the incredible light and sunset experience I encountered. The experience created by the light was so powerful that I sought to capture it in different ways. A way to do so was replicating the colour hues reflected from the windows in the guest rooms.”

The warm colours presented throughout Elmina Hotel’s visual language were influenced by a wide range of themes and elements, all connected during the work process. From the iconic Jaffa oranges through the powerful light experience within the hotel to the colour palette of Ron Arad’s furniture collection with Moroso, debuting at the Elmina Hotel.

The Elmina Typeface Creation

The logo and font were based on Elmina’s various Ottoman arched windows and shapes, connecting Eastern and Western influences in a sleek format. Each one of the hotel’s diverse viewpoints provides a stunning natural light experience.

CREDITS Ark Visual in collaboration with Dov Kroll (Brand identity)
Ran Golani (Brand Photography)
Sivan Askayo (Hotel Photography)
Studio Michael Azoulay (Interior Design)
Ron Arad Architects (Rooftop Design)

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