A brand identity for Jaffa’s new luxury boutique hotel, Elmina Hotel. The 10-room bolthole is located in the lively Jaffa Flea Market, close to the Mediterranean Sea. Named after the Arabic word for “port”, Elmina (ميناء), is housed within an architecturally preserved Ottoman-Era building from the early 20th century. The interior was designed by Studio Michael Azoulay, a local firm which enriched the hotel with art-deco inspired items and furnishings. The hotel’s rooftop features a beautiful public sunset lounge and a bar designed by Ron Arad.
Inspiration
The design of Elmina Hotel was inspired by the architectural elements of its Ottoman-Era building, the remarkable history of Jaffa’s Old City and the hotel’s beautiful natural lighting. We developed the design corresponding to the interior and architectural schemes created by Studio Michael Azulay and Architect Ron Arad.
The Colours
“Each time I visited the hotel during my research process, I came back inspired by the incredible light and sunset experience I encountered. The experience created by the light was so powerful that I sought to capture it in different ways. A way to do so was replicating the colour hues reflected from the windows in the guest rooms.”
The warm colours presented throughout Elmina Hotel’s visual language were influenced by a wide range of themes and elements, all connected during the work process. From the iconic Jaffa oranges through the powerful light experience within the hotel to the colour palette of Ron Arad’s furniture collection with Moroso, debuting at the Elmina Hotel.
The Elmina Typeface Creation
The logo and font were based on Elmina’s various Ottoman arched windows and shapes, connecting Eastern and Western influences in a sleek format. Each one of the hotel’s diverse viewpoints provides a stunning natural light experience.
Ran Golani (Brand Photography)
Sivan Askayo (Hotel Photography)
Studio Michael Azoulay (Interior Design)
Ron Arad Architects (Rooftop Design)
