Guerlain, a french house of fragrance, makeup and skincare house established in 1828, offers a new kind of spa: the Guerlain Spa & Wellness, a beauty lifestyle spa with a strong emphasis on its high-end retail spaces, embodying an essential aspect of a holistic guest experience. Its concept is built on the values of beauty, well-being, responsibility, and authentic personalised services utilising cutting-edge technology. We designed the signage system for the Spa & Wellness area using brass, expressing the brand values and in a fruitful dialogue with the interior design, planned by Keren Offner in order to create a contemporary, yet timeless and luxurious design in the spiritual capital of the world.