Otello Gelato, 80% Ice Cream, 20% Chocolate is a fine ice cream brand with an Italian concept, which combines high quality chocolate products with a delicious artisanal ice cream. The design offers a new customer experience which hasn’t yet been seen in Tel-Aviv. Each store has a different interior design, based on the brand language. We created a handmade calligraphy logotype reflecting the traditional ice cream making methods and illustrated a symbol inspired by Otello Cattabriga, the inventor of the first automatic ice cream machine. The Otello branding reflects a timeless yet modern and warm voice. We’re happy to see the brand growing and expanding every day!