Plan B is a fashion brand that focuses on providing basic clothing for women. The brand is designed to be simple, urban and dynamic. Recognizing the increasing demands placed on individuals in their daily lives, Plan B was inspired by the design systems of daily planners to offer a sense of order and ease. With a focus on simplicity, the brand is designed to relieve the pressure of having to make countless fashion decisions in an already hectic routine.
Design Team (Hagar Erez, Fèlix Hernàndez Molina)
Photography (Michael Svedron)
Client (Ronen Chen)