Otello Gelato

Services

Logotype
Symbol Design
Visual Language
Packaging Design
Art Direction
Curation

About

Otello, 80% Ice Cream, 20% Chocolatea is a fine ice cream parlor with an Italian concept, which combines high quality chocolate products with unique ice cream. The shop highlights calm colors of blue with pink touches, industrial lighting, and sparkling ice cream cones.

Design Team

Branding: Hagar Erez
Interior Design: Studio Opa
Photography:
Ran Golani, Shai Epstein
Styling: Einav Riechner

What is Otello’s concept?
80% Ice Cream, 20% Chocolate

Otello’s concept is a combination of soft, Italian ice cream and handmade chocolate. The ice cream is authentic, using methods of production influenced by Italian traditions, while the chocolate ingredients are brought to Israel from various places around the globe.

What was the greatest challenge?
A new customer experience

The challenge was to present the ice cream flavors. In Otello’s shop, unlike any other, the ice cream is covered to ensure the high quality texture and flavor of the product. While most customers walk into an ice cream shop to see the flavors presented in front of them, Otello designed a new customer experience.

“OUR VISION IS TO PROVIDE A MORE FRESH, NATURAL, AND HEALTHY ICE CREAM.”

Interior Design: Studio Opa
Photography: Ran Golani, Shai Epstein, Sivan Askayo
Styling: Einav Riechner