The Streetvibe was founded in April 2018 by Asaf Liberfrund to share a visual and textual presentation of everything exciting, elegant and trendy in fashion, blogging and lifestyle around the world. The Streetvibe combines fine arts and atmosphere documentation of international fashion events, focusing on brands, people and the experience around them through a meticulous and precise selection of prominent issues of interest.
My sources of inspiration are as diverse as my various clients’ needs, but there are three styles I always go back to:
A) The minimalist edge, along the lines of Celine and Chloé, with a minimalist design that avoids extravagant prints but highlights perfect, precise figures.
B) Less distinct minimalism: Ganni, Malene Birger and Saks Potts. Colourful but not excessively, satisfying my own personal preferences. These three danish brands, Ganni, Saks Potts and Malene Birger, reflect a sort of continuity from the accurate figures and colours of Chloé, but at the same time offer an interesting added value, such as a subtle print next to very minimalistic items. Lately I’ve found that Marni and Loewe belong to this category as well.
C) Non-minimalists but accurate and interesting in their way of exaggerating: Gucci, Fendi ,Miu Miu and Louis Vuitton’s latest collection (SS18).
WHAT IS THE ONE THING THAT MAKES YOU UNIQUE?
I probably sacrifice more than any of the street-style photographers around me: the fashion campaigns in Israel are often shot while I’m away in fashion weeks around the world. Also, in Israel people don’t exactly know what I do, why I take pictures the way I do, they don’t understand what’s the big deal with fashion and who are the people I photograph. The world is more open to these things.
I would like to believe, and it doesn’t always live up to reality, that I am among the sole photographers that focus only on street-style, it’s the thing I love doing most in the world and it’s my passion and my dream.
WHAT EXPERIENCE DOES THE BRAND PROMISE TO THE CUSTOMER?
Quality without compromise and fashion content in real time. Being up-to-date on design and style.
WHERE WOULD THE STREETVIBE BE IN TEN YEARS FROM TODAY?
A fashion news website that centers around street-style from as much worldwide fashion weeks as possible (there are around 22-25 serious fashion weeks each year), featuring unique fashion productions, interviews and articles covering trends in 2-3 languages (today the website is English only).
Interview with Asaf Liberfrund, July 2018.
Hagar Erez (UI UX)
Asaf Liberfrund (Brand Photography)