My sources of inspiration are highly versatile (in order to accommodate the different needs of my various clients), but there are 3 styles I always go back to:
a) The minimalist edge, along the lines of Celine + Chloé, with minimalist design that avoids extravagant prints but highlights perfect, accurate figures.
b) Less distinct minimalism: Ganni + Malene Birger + Saks Potts, colorful but not too much (I’m not a big fan of color). What I like very much in Ganni and Saks Potts, and also in Malene Birger (all Danish brands) is that they reflect a sort of continuity from the accurate figures and colors of Chloé, but also add a little interest and/or added value. For example, a nice print next to very minimalistic items (that the Danes quite love). Lately I find that Marni + Loewe fit into this category as well.
c) Non-minimalists that their accuracy lies in the way they exaggerate in an interesting way – such as Gucci, Fendi,Miu Miu and Louis Vuitton from the latest collection (SS18).
I probably sacrifice more than any of the street-style photographers around me: the fashion campaigns in Israel are often shot while I’m away in fashion weeks around the world. Also, in Israel people don’t exactly know what I do, why I take pictures the way I do, they don’t understand what’s the big deal with fashion and who are the people I photograph. The world is more open to these things.
I would like to believe (and it doesn’t always live up to reality) that I am among the sole photographers that focus only on street-style, it’s the thing I love doing most in the world and it’s my passion and my dream.
Quality without compromise; fashion content in real time. Being up-to-date on design and style.
A fashion news website that centers around street-style from as much worldwide fashion weeks as possible (there are around 22-25 serious fashion weeks each year), featuring unique fashion productions, interviews and articles covering trends in 2-3 languages (today the website is English only).