Client:
ToTo Restaurant, Yaron Shalev
Services:
Art DirectionBrandingLogotypePackagingSignageUI UX DesignVisual Language
A rebranding for Toto Restaurant owned by Chef Yaron Shalev. The 500 sqm restaurant and cafe are located in the Museum Tower, next to the Tel-Aviv Museum of Art. The interior was designed by Studio Mu, a local firm which enriched the restaurant with modern inspired items and furnishings. The ToTo cuisine combines the best from the past and the finest from today’s culture. The talented Shalev has been considered a brilliant influence to the Israeli culinary scene.
Project Credits:
Research & Strategy Hagar Erez, Gaston Lisak
Branding & Creative Direction Hagar Erez
Typeface — Collaboration Hagar Erez, Bogidar Mascarenas
Cafe Design Team Hagar Erez, Gaya Kesten
Brand Photography Ran Golani
Interior Design Studio Mu
ToTo Restaurant